About Me
Our Mission
The Magickal Rose is committed to providing tools and resources for holistic trauma healing, empowering seekers to create their desired reality. Whether through our handcrafted products, divination services, or Joanne’s inspiring story, we aim to illuminate your path and remind you that happiness is a choice, and healing is always within reach.
It is our wish to help remind you that you can get unstuck and heal mentally via spiritual and holistic based practices. Happiness is a choice and there'll always be a solution to any problem in order to manifest your desired reality. Using all the tools (your mind being the greatest asset) and resources readily at your disposal, may the addition of Joanne's magical services and product collections illuminate your path to success!
Our Story
The Magickal Rose, founded by Joanne Saint Laurent in 2023, was inspired by the philosophy of “stopping to smell the roses” and the Japanese concept of Yutori. This Black-owned artisan brand creates high-quality, eco-friendly metaphysical products and offers divination services to support those overcoming childhood trauma and reconnecting with their authentic selves. Rooted in spiritual and botanical practices, The Magickal Rose invites you to slow down, embrace healing, and manifest a life of intention.
Raised in a Haitian-American household marked by parental narcissistic abuse, Joanne overcame the burdens of societal expectations, family traditions, and generational trauma. From a childhood shaped by financial instability, emotional repression, and cultural stigmas around mental health, she has transformed her pain into purpose. Guided by African spiritual healing and a deep connection to her Creator, Joanne reclaimed her birthright as a creator and entrepreneur, paving a path of resilience and self-discovery.
Joanne’s work reflects her belief that we are spiritual beings with unlimited potential. Through her music, metaphysical services, and handcrafted products, she empowers others to rewrite their narratives, embrace holistic healing, and elevate their lives.
“Driven by my story of a Haitian-American woman raised in a broken home and overcoming parental narcissistic abuse by my own single mother, I am driven to inspire others in reclaiming their voice after trauma, to rewrite their own narrative, and to find peace of mind to fully bloom.”
Joanne knows she deserves more for herself and wants to create a legacy for a family of her own, healed from traumatic generational cycles that blocked her and the family she grew up in, from experiencing unconditional love and financial stability. Her pursuit is to become the first in her family, being a first generational Haitian-American, to build her own successful path as an entertainer and grow generational wealth.
A late bloomer by societal standards, Joanne broke free from the weight of expectations imposed on her by out-dated Haitian family traditions. Growing up, she faced the strict discipline and high expectations typical in Haitian households, where good education and good behavior were closely monitored. This lead to strict discipline methods with feelings of immense pressure to excel academically and behave in ways that uphold the family’s reputation. The weight of family expectations and the demand to handle extended family matters in private compounded the pressure, but ultimately, Joanne’s journey to independence became a story of resilience, self-discovery, and strength.
Like many young Black women, especially coming from Caribbean-centered immigrant family backgrounds, Joanne’s self sacrificing mindset and her own lack of understanding around generational wealth building, served as being the product of her living environment. Joanne grew up in impoverished neighborhoods in Boston with her single mother and two brothers, being the middle child herself.
"I needed to slow down, needed to stop and smell the roses in order to see that, I already possess all the tools and resources I needed to manifest my desired lifestyle. It's about becoming more intentional with the choices that I make, when it comes to living the live I have the freedom to create. Not based on society or anyone's expectations of me."
No longer confined by the predetermined milestones that have boxed Black and Haitian-American women like herself, Joanne embarked on a journey guided by her inner calling and the wisdom of her Creator. From shedding her victim mentality to embarking on a self-love journey, many changes invited new chapters in her life.
Embracing her ancestral roots through African spiritual healing and freeing herself from both her mother's unrealistic expectations and societal norms, Joanne has radically chosen herself to stand within her creative freedom of reclaiming her birthright. Joanne learn to find the strength to advocate for herself. This multi-faceted soul is now an entrepreneur, a music artist, model, and a guiding light as a medicine woman, tarot reader, and astrologist. Her path, illuminated by spirituality and esoteric knowledge, led her to the truth – that time is not her master, and conformity is not her destiny.
Crocheting as Self-Therapy
Crocheting has become more than a craft for Joanne; it is a deeply personal and therapeutic practice that nurtures her mind, body, and spirit. With its rhythmic motions and repetitive techniques, crocheting offers her a sense of calm and focus, counteracting the chaos that often accompanies her ADHD and autistic traits. The act of looping yarn over a hook and creating patterns has become a meditative ritual, grounding her in the present moment while offering a creative outlet for self-expression.
For Joanne, the tactile nature of crochet aligns perfectly with her need for sensory engagement. The soft texture of the yarn, the gentle tension of the thread in her hands, and the steady click of the hook are soothing stimuli, helping her regulate her nervous system and create a state of flow. Each stitch becomes a form of self-therapy, allowing her to channel restless energy into something tangible and beautiful.
More than just a personal healing tool, Joanne sees crochet as an extension of her spiritual path and her entrepreneurial vision. She infuses each project with magical intentions, imbuing her creations with energies of love, protection, abundance, and healing. Before beginning a piece, she sets an intention, often guided by her ancestral wisdom or messages from Spirit. Whether crafting a cozy blanket, a vibrant scarf, or a delicate amulet pouch, Joanne meditates on the purpose of the item, envisioning it carrying transformative energy to the person who will eventually receive it.
Joanne has also begun incorporating symbolic patterns and colors into her designs, drawing on her knowledge as a medicine woman and astrologist. She weaves elements of sacred geometry, lunar cycles, and the chakras into her projects, making each piece a wearable talisman of spiritual alignment. Through these intentional designs, her crochet products become more than functional items—they are vessels of empowerment and healing for her customers.
By sharing the magic of her crochet practice with others, Joanne bridges her creative freedom with her desire to serve. Each product comes with a handwritten note or a mini tarot card, offering a personalized blessing or affirmation to the recipient. In doing so, Joanne not only honors her own journey but also helps others tap into the power of intentional living. For her, every stitch is a step toward reclaiming her birthright as a creator, healer, and guiding light in the lives of others.
Candles it’s Aromatherapy Benefits
Making candles and room sprays is more than a creative endeavor for Joanne—it’s a therapeutic practice that nurtures her senses and promotes mental well-being. The process of crafting these aromatic products engages her ADHD and autistic traits, offering a grounding and sensory-rich experience. From blending essential oils to pouring wax, every step is intentional and calming. The warm, earthy scent of melted wax, the precision of measuring ingredients, and the meditative rhythm of stirring provide a soothing sensory engagement that helps her focus and find inner peace.
More than a personal outlet, Joanne sees her aromatic creations as tools to share healing with others. Each candle and room spray is crafted with intention, infused with energies of peace, love, and renewal, transforming them into sensory rituals for her customers. By offering these handmade treasures, Joanne bridges her passion for aromatherapy with her mission to inspire holistic well-being and intentional living.